Generate A Constant Flow of Leads to Your Small Business

Whether you’re just getting started in small business, or you’re a seasoned professional, you know that leads are critical to keeping your business afloat. You can either pay a lot of money for new leads, or you can follow these creative steps to generate them without paying a dime.

Here are five powerful ways to generate new leads without a marketing budget:

1. Networking– Using your customer network, frequently remind the top 20 people in your circle that you’re here to help them. Always focus on the ways that you can help your members without coming across as self-serving. By helping others first, they will help you with new leads, in return.

2. Publishing– Write articles and blog posts frequently. As you build up your body of work, you’ll generate leads from multiple directions. Not only will this build your credibility, but it will also position you as an expert in your field.

3. Referrals– Frequently ask your current customers for referrals. Ask you customers for the names of people that are of the same quality and caliber they are. Develop multiple referral systems to gather clients from different areas.

4. Niche yourself– Do not try to sell everything to everyone. Instead, specialize and become the number one in the World for your particular niche. When prospects are looking for a solution to their problem, your name is much more likely to come up if you’re a specialist in your niche.

5. Build an email list– By building a list, you’ll have a direct conversation on a frequent basis, with people that really want to know what you have to say. Email is very intimate and it allows your customers to focus on your message much longer than social media.