Advantages of Video Marketing in Small Business

Today’s Small Businesses confront a daunting task.

Aside from being in an intensely competitive market, small businesses must also defy impediments that large businesses don’t face, including an absence of financial assets, an absence of brand recognition, and a lack of qualified sales representatives. To adjust, small businesses must figure out how to ratchet up their marketing programs.

What small businesses need is a dynamic, savvy method for showcasing products and services, one that helps them fight competitors and catch a piece of the market share. Enter the new medium in the marketing world – Video Marketing. Straightforward and simple to utilize, video marketing, which incorporates video email, video on interest and video broadcasts, is serving to level the playing field for a developing number of small businesses. Actually businesses that have coordinated video into their marketing techniques have reported a 300%-400% expansion in responsiveness to their marketing message.

Video marketing represents the next cycle of marketing.

It’s so effective it’s changing the way businesses correspond with clients and one another. With video, purchasers can see that you remain behind your product and/or services. They likewise can identify with you as an individual. Furthermore on the grounds that they can see and hear you, they can unite with you on more than one level, making credibility, excitement, and above them all, trust.

Video additionally helps small business challenge organizations with greater marketing plans, substantial sales teams, or improved brand recognition, without the need for a huge financial investment and it helps businesses separate themselves from the opposition by advertising their extraordinary sales proposition through a medium with the effect of video.

Using video is perfect for both on and off line businesses, consultants, and subject matter experts. Basic and simple to utilize, video marketing puts a human touch into the procedure of promoting to consumers and businesses that’s empowering sales reps, specialists, and experts to produce valuable face time without investing a lot of time and cash. Actually from simply a couple of dollars a week businesses can incorporate the power of video marketing into their current promoting strategies.

Video marketing offers various favorable advantages over standard advertising. Notwithstanding expanding visibility and adding an individual touch to your messages and Websites, video marketing creates qualified sales leads, expands brand recognition, gives consistency of messages, creates credibility with clients, produces higher retention rates, improves sales funnels conversions, increases click through rates and enhances sales conversion figures.

Video marketing boosts sales and profits with insignificant expense and effort. What’s more because of its effectiveness it’s developing progressively popular with small businesses that are searching for a marketing edge. More critical, its perfect for today’s time conscious and tech savvy purchasers, whose enthusiasm toward electronic gadgets, in the same way as iPods and mobile phones, keeps on growing. As individual rich media goes standard, customers will anticipate that businesses will convey this way. Those Small Businesses that don’t will struggle to remain competitive.

Small Business Problem Solving Is Easy With Crowdsourcing

What does a small business owner do when he or she has a special project to accomplish but not the time or knowledge to do it? The modern solution to solve this common problem is crowdsourcing. Stop wasting time and energy and turn, instead, to a quick fix that can improve sales and grow your company.

What is Crowdsourcing?

In a nutshell, crowdsourcing refers to using outside sources to accomplish a one-time project. According to the Merriam-Webster Dictionary, it is defined as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.” There’s a thin line between outsourcing and crowdsourcing with the biggest difference being that the latter almost always relies on the internet to find appropriate resources.

Crowdsourcing is a concept that can be applied to a division of labor, a way to supply funding for your business or provide answers to questions via polls or surveys. It can be performed by a single person or a whole group. Often crowdsourcers expect to be paid, but they can also volunteer to help your organization by simply filling out a survey, for example.

In order to find crowdsourcing resources, most small business owners turn to the internet. They may put out a call for proposals via social media or freelance work sites. LinkedIn is a great source for finding talented individuals or groups who are looking to take on extra work in their spare time.

A benefit of crowdsourcing is that you don’t have to have an already established relationship with the people who can accomplish your one-time tasks. This broadens your pool of human resources immensely while allowing you to find exactly the right person, or persons, for each job.

Grow Your Business with Crowdsourcing

As a small business owner, you know it’s necessary to wear many hats; in a single day you may have to take on the roles of human resources manager, accountant, marketing exec and even janitor! But let’s face it – most of us don’t have time to do it all and our talents could best be focused on doing the things that make money.

Another piece of small business advice? Crowdsourcing is a strategic advantage for your business; it allows you to expand, change, move forward and accomplish anything. Rather than taking on full- or part-time employees, you can simply pay a subcontractor for work on a single project, without having to worry about payroll taxes or benefits.

There are several ways the savvy entrepreneur can use crowdsourcing for growth. One way is to solicit feedback from a group of individuals who don’t have a vested interest in the outcome and are thus likely to give you honest feedback. This works well for testing new products or services or an online ordering procedure, for example. This group can also help you name a new offering or even come up with ideas for your business tagline.

Simply reaching out to your online contacts is one of the best online business networking tips. Use crowdsourcing to generate more sales leads for your company. LinkedIn is a good source of sales leads; all you have to do is ask your circle of contacts or members of your groups for help reaching your target market. LeadVine is another good website to use; it’s free, but you pay for referrals that result in finding qualified prospects.

Small businesses that already have a strong social media and online presence will find it easiest to use crowdsourcing for growth and sales leads. Start by increasing your online marketing efforts and expanding your circle of acquaintances. Then use crowdsourcing to your small business advantage!

What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business

Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business.

It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.

Direct mail marketing is one of several types of direct response copywriting. I suppose it’s somewhat confusing, but most tend to think of the two terms as interchangeable. There is however, a subtle difference.

Direct mail marketing can be defined as one-to-one communication sent by mail directly to potential clients with the goal of specific action by the recipient. Direct response copywriting is basically the same thing, but isn’t limited to snail mail delivery.

Direct Mail Marketing is Versatile

Direct response is one of the most versatile forms of small business promotion there is. You are in fact, really only limited by your imagination. Some of the more common types of direct response are:

  • Direct mail letters
  • Direct post cards
  • “Lumpy” mail
  • Business letters of introduction
  • Direct response brochures
  • Flyers
  • Direct fax
  • Direct email
  • Bulletin board letters

Of the eight different types listed above, only the last three wouldn’t be considered direct mail marketing, but would instead be considered a different type of direct response copywriting.

Most of them are self-explanatory, but you may not have heard of “lumpy” mail. Lumpy mail is simply direct mail with the addition of something related to your message in the envelope besides just a letter. It could be as simple as a stubby pencil, a sample-sized bar of soap, or even a child’s toy. It might cost a bit more, but it often leads to a surprisingly big increase in response rates.

And perhaps you haven’t heard of bulletin board letters. Technically, they’re not a form of direct response, since they’re not sent directly to a particular recipient, but rather are posted on a community bulletin board where anyone in the local area can find them.

Community bulletin board letters can be nearly as effective as a direct mail letter, but have the added advantages of lower costs and reaching a larger audience. They’re most often hand-delivered, stapled to bulletin boards in towns, in storefront windows, or anywhere else you feel they’d be seen.

Direct Mail is Affordable

Whatever the mode of delivery, dollar for dollar, direct response copywriting is one of the most cost-effective ways to promote your small business. On average, a direct mail letter costs less than $1 per recipient. That’s including paper, envelopes, printing and postage stamps.

A direct postcard can cost even less because it costs less to mail–total cost is around 70 cents. However, higher paper costs could even out the cost difference.

Direct Mail is Effective

With average response rates between 1 and 3%, it’s one of the most effective ways to promote your small business as well.

Unfortunately, most amateur copywriters (and many professionals as well) don’t have response rates nearly that high. They’re soon discouraged, giving up on direct mail marketing when their first efforts show a poor, or no response.

One of the reasons might be that they’ve chosen the wrong goal. Keeping in mind that it takes an average of 5 to 7 contacts before a potential client actually buys something from you, your goal should seldom be a sale.

Most of your contacts will need to get to know you before they spend their hard-earned dollars on your product or service. Don’t expect a sale. Rather, consider any purchases from introductory direct mail a pleasant bonus.

A much better goal might be to consider direct response as lead generation instead of sales generation. For example, you might want your recipient to visit your web site, contact you for a free report, or call you for more information. Those types of requests are more likely to result in the type of response you’re looking for.

Direct Mail Allows You to Speak Directly to Your Recipient

What other form of small business promotion allows you speak directly to your recipient? Not television, radio, billboards, or your web site. Besides, with the exception of a web site, TV, radio and billboards cost way too much for most small business owners to consider.

Addressing your recipient personally, as in “Dear Joe” or “Dear Ms. Smith” rather than using “Dear Colleague” or “Dear Homeowner” increases response rates dramatically. And it improves the chances that your recipient will actually open the envelope instead of throwing it away unopened. (So does using an actual stamp instead of a postage meter by the way).

Direct Mail Gives You Control Over Your Growth Rate

Growing your small business too fast is almost as dangerous as not growing fast enough! What would you do if you suddenly grow way past your company’s capability? It’s a danger you might think you’d welcome, but there is such a thing as too much growth.

With direct mail, you control your growth as simply as controlling the number of direct mail letters you decide to send. If your goal is one new lead a month, knowing the average response rate is 1 to 3%, you can send between 33 and 100 letters for one response

No matter how you’re promoting your small business right now, I hope you’re convinced to add direct mail marketing as one of your strategies. If done well, it truly is one of the most effective marketing strategies available to small business owners.

Importance of Social Media Marketing for Your Small Businesses

Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance of social media marketing for your small businesses.

Cost-effective: Social media marketing is a cost-effective marketing strategy for your small businesses. This is because it is free to open your business account in these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability to reach thousands or millions of targeted audience within a short time and with a less efforts.

Take a look at the number of the users:

  • Facebook has 1.15 billion users.
  • Active Twitter users are about 200 million.
  • LinkedIn users are about 238 million.

A platform to educate and empower online community: Social media marketing is a powerful tool in educating and empowering your online community. Here what you need to do is – share educational to informational posts as these reveals your brand personality to the community followers.

Direct interaction with customers: Social media marketing is a two-way communication tool, by which, small businesses can engage their customers by conducting polls or surveys or by responding to the queries. By this, the businesses can know about the targeted audiences – what they like/dislike about your products/services, what their needs and wants and so on. Accordingly, you can make necessary adjustments to provide quality customer service. This will build trust customers’ trust. They will feel your business is credible.

Generates leads/sales: Social media marketing plays a critical role in generating leads/sales for your small businesses. According to the report – 2012 State of Inbound Marketing – it has 100% higher leads to close rate than outbound marketing. However, do not get overwhelmed with this feature, because you will not get instant results. Here you need to put consistent efforts in implementing and maintaining the marketing campaign. Over a period of time, you will get the best results.

Social media marketing helps in branding: This is a good platform to build branding. It depends on you in deciding how to position your organization in the minds of the organization. Here what you need to do is – put consistent efforts on creating and posting valuable content over these sites. This will build reputation for your brand.

Business Exposure: Social media marketing is a boon to professional employers who are willing to connect with the other professional in the same industry. This helps in building comprehensive network as well as you can gain referrals.

Social media site usage has grown manifold over the past few years. Therefore, it is an effective platform to promote your business.