Small Business Internet Marketing Promotion

One of the most frequent questions emailed to me throughout last year was related to how to go about internet marketing promotions for small businesses.

It’s quite amusing how small businesses consider themselves to be a whole different kettle of fish when it comes to doing business online. The truth is that the online space is the only place where small business can actually compete head to head with big business.

In the offline world big business dominates because they have the financial clout, however the online world things are slightly different.

If you can create enough buzz online, you can outwit big business and beat them at their own game. Small business internet marketing promotions are fundamentally no different to internet marketing promotion for big business; there are a few basic principals that apply:

  • Get loads of qualified traffic
  • Convert the traffic to leads
  • Convert your leads to sales

More traffic means more leads, and more leads means more sales… it really is that simple.

And the great part is that doing business online gives you and equal chance to compete with any other business out there.

To get you started here are some great ideas on how to get your loins share of website visitors with some simple, but often overlooked internet marketing promotion strategies.

  1. Build an email list to encourage repeat visits
  2. Create Viral Marketing Videos
  3. Participate in pay per click (PPC) advertising
  4. Participate in banner exchange programs
  5. Target value keywords in your Search Engine Optimisation strategy
  6. Create Joint Ventures with your competition
  7. Use podcasts to attract new visitors
  8. Exchange links with highly relevant websites
  9. Participate in Co-registration lead building
  10. Do plenty of press releases
  11. Participate in product review exchanges
  12. Post in forums relevant to your industry
  13. Participate in newsgroups relevant to your industry
  14. Participate in traffic exchange programs

If you started at ZERO and got just 10 leads a day from each of the above strategies, that would account for a whopping 4200 new leads per month.

The only thing left to do is TAKE action!

Good Luck and Happy Marketing